Foshan Appliance Store: “singing Empty” And “do More”

Last year,

Investment

Who earn doubled; this year, is making investors smile, but instantly disappeared, some new wrinkles forehead worry students?? Lost gloomy. In the high and low in severe shock, not only stock market investors with Chinese characteristics and the road traveled, even

Home Appliances

Consumption

Section also follows the level of shock: price, promotion, category, etc., in the air and do more singing between the interpretation of the 2007 Civilian consumption of “big

Film

. “

“Staging” is not good applauded

Installments in 2007, home appliance stores have sprung up everywhere, including the Su Ning,

States United States

, Title

Video

, Are introduced to the

Service

, But the result was not ideal. “Few people doing stage, to card a one-time consumption of the main wage earners can not afford our high

Sound

, The majority of affordable Youyi rich. “Is responsible for said name. In addition, consumers have to pay fees for the stage, though a huge suspension of consumer spending, but the cost is to pay more money, and many

Bank

Has launched installment for business, do not need to carry through stores, on the store’s sales had little impact. Stage, always just a wonderful embellishment consumer appliances.

“Small profit” is “injured” Heart stores

Inexpensive, has always been the pursuit of consumer spending target. Appliances more difficult, since this is a consensus, “small profit” is one of the shield. Undeniably, the operating costs + promote + Marketplace competition, “small profit” in 2007, along the way, consumers benefit, but the stores may not lose money making shouted. Manufacturers in the development plan, will be devoting considerable resources to the best stores to promote their performance, and these include various types of low-cost machines, stores can accumulate in low-cost holiday sales can also be steady and manufacturers to get the small profits from the store, store received from consumers, I am afraid may not be “small profit.”

Platonic “family entertainment center”

“Home entertainment center” once in

IT

Red areas have fired, in fact, in 2007, many stores are also eyeing this one, for example, Su Ning, sky blue and so on. Multifunction imaging equipment no more than home entertainment, recreation equipment,

Peripherals

So, the image, the “HD on” is wrong too, HDMI, 1080P, 120HZ such technology has been to lay the foundation for the entertainment; but XBOX360 many illnesses, such as European and American game style, with the Chinese trial

American Standard

Quasi-far from, and

PS

3 “sold in China are parallel imports”, the industry, this “positioning”, can only look forward to next year after the people.

“Price reduction” or straight down the most attractive

2007 first-year price reduction trend, starting from the Spring Festival staged spread to major festivals, and even weekends. Merchant said taboo “price war”, but no matter to decide the buyers pre-bought gift, straight down, back now, have some vague now to playing in the prices of cards. Which encouraged people pre-decide the buyers the best, consumers tasted the sweetness while also a lot of smoke and mirrors, non-special machines, some more products, chain-type price limits, naturally inferior to indiscriminate shelling by the preferential margin lower prices, but can buy your favorite products, is still accepted by many consumers. Of course, comprehensive point of view of the industry in 2007, a dazzling promotional plot, the lower price is always the most intuitive to attract consumers.

“

Kitchen

“Refuse small profit

“Kitchen” is the consumption of home appliances in 2007 the star. Comprehensive data provided by several supermarkets account for only less than one tenth of the total operating kitchen products, bringing the total profit accounted for Jin Sancheng profit, reflecting the flat in 2007,

Digital

IT,

Small appliances

Relatively low-profit products, businesses have more to focus real effort to do these promotions category. In addition, the scale of ambition kitchen store expansion in 2007 highlighted the detail, including the Su Ning, sky blue, DCH, United States and other countries in big scene, were clearly indicated by this year’s momentum will continue to enlarge and strengthen the kitchen.

About the Author

I am an expert from China Auto Suppliers, usually analyzes all kind of industries situation, such as air king heater , propane catalytic heaters.

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